Concept art is the first intervention line when addressing a TV, Cinema or Videogame Production. Where the investigation, inspiration and gathering of historic references for the product design get together with the sketches, paints and draws of the look and feel of the project itself which include characters, creatures, scenarios, environments, ships, robots, armors, vehicles, non-human races and all types of elements that exist just on director’s and screenwriter’s imagination and where thru investigation, exploration and designs process achieve the final objective of find a iconic design with impact on the popular culture and public.